american malt whiskey

Most consumers have performed some blind taste test in one form or another. In talking to friends and family many reference wine tasting as their first experience tasting something they know nothing about and then trying to determine flavors, aromas, and quality. Participating in many wine tastings myself, I remember looking around and observing others with the very same question on their minds “Do I like this?” Pretty tough question when you don’t know the ingredients, manufacturing process, cost, and how the packaging looks. Researchers typically use blind taste testing to compare one brand to others. Here in Portland, Oregon State University has a Sensory and Consumer Group in which I have volunteered a few times to blind taste test […]