The importance of message
You have a great product, now you need to sell it. Your message can be as big as the look and feel of all of your marketing materials to fit the overall image of your company, or as small as sales representative actually talking to customers. Having a consistent message across all marketing channels should be a priority for any business and marketing team.
I take a 360-degree look at the entire marketing plan and sales strategy from top to bottom. An outside independent review can be invaluable, as a business owner you can never be truly objective. I have 10 years of direct sales experience as well as 15 years running my own businesses, I know how what sells and how to sell it. I will make sure the entire marketing team knows where to focus in terms of the ideal customer and what message they are trying to convey. This means salespeople are communicating the same message as your social media.
As a small business, you need to get your product in front of more people and make sure you are selling to those people. Message is integral to every aspect of the sales process, from social media, traditional advertising to exactly what your sales reps are saying. The importance of consistency in messaging will determine your success as a business.